Case study · Music

Joseph Three
from the Maule to the world, with a catalog of his own

From relying only on streaming platforms to owning a site that organises his releases and gets people listening in one click
Trap and reggaeton artist · Yerbas Buenas, Maule Region, Chile

Catalog One page per track
30 s Preview on the site
3 outlets Spotify, Apple, YouTube
The challenge

An artist with published music and no place of his own to show it

Joseph Three releases trap and reggaeton from Yerbas Buenas. His music was already on the streaming platforms, but he had no home base: someone who found him on Spotify could not find a biography, an ordered catalog or a direct way to book a show.

Everything depended on the algorithm

With no site of his own, every release lived only inside whichever platform it was published on. The artist had no control over how his own catalog was shown.

The catalog was scattered

Tracks were spread across singles, videos and features, with no single list and no per-song page anyone could link to.

Booking a show meant a DM

Live performance requests arrived loose through social media, with no form to capture date, city and type of event.

What we built

A site you listen to, not just read

The design decision was simple: the music leads. Every screen gets you to play in the fewest possible clicks.

Catalog

Every track, its own page

Releases sit in a single ordered list, with year, length and its own shareable link.

Player

Listen without leaving

A built-in player plays a 30-second preview of each track and, if the browser cannot handle the format, offers the Spotify link instead.

Outlets

One click to the platform

Every track and section links to Spotify, Apple Music and YouTube, wherever the listener prefers.

Booking

Live shows

A contact section dedicated to performances, kept separate from the biography and the news.

How it is put together
  • Served on the Lettera platform, with its own domain
  • An editable release catalog: publishing a track needs no code
  • A player with 30-second previews and a hand-off to the full platform
  • Home, music, biography, news and contact sections
  • Metadata and link previews so shared links look right
  • HTTPS with a certificate and a custom favicon

The preview comes from the music store itself, so the site never hosts audio or pays for extra bandwidth: it only presents it.

The result
  • The artist owns an address he can put anywhere
  • The full catalog lives on one page, ordered and easy to update
  • Someone who finds a track can listen, read the bio and get in touch without leaving
  • Each new release goes live without depending on anyone

Audience numbers are not published here because they change every month and read better on the artist's own profile.

Project sheet

Client

Joseph Three

Industry

Urban music · trap and reggaeton

Scope

Artist site, release catalog, player with previews and booking contact

Based in

Yerbas Buenas, Maule Region, Chile


josephthree.lettera.cl

Learn about the Lettera platform

Does your work live only on social media?

If you depend on a platform you do not control, a site of your own gives you back the catalog and the contact. Let's talk and I will propose a concrete plan with timelines and prices.