Start here
Your store isn't selling, and it's not the design
The 12 checks I run before you pay for a redesign. If the leak is trust, price clarity or checkout friction, no new font is going to cover it up.
Read the article → Nearshore · TransparencyNearshore isn't always cheaper
Four situations where hiring development in Chile costs you more than hiring in the US. Written by someone who makes a living from it.
Read the article → Pricing · Real costsThe $99 page doesn't cost $99
The yearly bill nobody puts in the proposal: domain, hosting, email, maintenance and the hours that never get quoted.
Read the article → AI · ProductionAI makes it pretty. Can you actually ship it?
Generating a site with AI is the easy part. Domain, email, payments, backups and who answers when something breaks: that's still work.
Read the article → Fundamentals · ChileYour competition is already online: are you?
Why a business with no digital presence drops out of the conversation, with data from the Chilean market.
Read the article →